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About Sacha

About Sacha

About Sacha

a defining part of the Manchester music scene

Sacha Lord is Night Time Economy Adviser for Greater Manchester, Chair of the Night Time Industries Association and Chair of Wythenshawe F.C, Co-Founder of The Warehouse Project and Co-Founder of Parklife - the UK’s largest metropolitan festival.

His events have hosted some of the biggest names in music, including Snoop Dogg, Liam Gallagher and Skepta.

In his role as Greater Manchester’s first-ever Night Time Economy Adviser, Sacha works with Mayor Andy Burnham and the Greater Manchester Combined Authority, consulting on all issues relating to the Night Time Economy and providing a voice for workers, operators and the industry at large.

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“I started promoting in ’94, running student nights, and did that for six years before I started off at The Hacienda.”
Where it all started

3 Decades in the Manchester Music Scene

Growing up in Altrincham during the ‘Madchester’ period, Sacha left Manchester Grammar School with two Us and an E at A-level. He has since spoken openly about the anxiety that came with struggling at school and the pressure he felt watching his peers go off to the UK’s top universities whilst he stayed back, wondering what to do next.

After a brief stint working in an Altrincham clothes shop and selling leather jackets on a market stall in Liverpool, Sacha found himself with a career in Promoting before eventually putting on the first event of his own - a student night at the Hacienda on July 4th 1994 - and the rest was history.

In the 3 decades since, Sacha has had a hand in some of Manchester’s most iconic Events at some of Manchester’s most iconic venues: Tribal Gathering, Mantazia, The Warehouse Project and Parklife Festival as well as his 6 year stint at Sankey’s Soap are but a few.

Today, The Warehouse Project stands as the UK’s largest nightclub with a capacity of 10,000 people at its Mayfield Depot home, putting it on par with Privilege in Ibiza, which holds the Guinness World Record for the largest nightclub in the world. It has also been voted the World’s Favourite Night Club.

Parklife has seen similar levels of success, as the UK’s largest metropolitan festival. Over the span of two days, the event attracts 80,000 people to its Heaton Park home, employing 4,500 people and bringing £10 million into the region.

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“I want to use my platform to fight for what is right for the industry.”
2018 - Today

A Bold Voice for the Night Time Economy

In 2018, he was made Night Time Economy Adviser for Greater Manchester by Mayor Andy Burnham. Through this role, Sacha has championed the city region’s nation-leading nightlife, laying out recommendations to help improve safety, transport and cultural diversity in the sector, as well as ensuring workers are supported throughout their careers, speaking up for operators facing challenges and hosting listening events with Night Time Economy businesses and employees to further understand their needs.

2020 saw Sacha launch United We Stream, the online entertainment platform created during lockdown in response to the global closure of nightlife venues. The platform racked up over 20 million viewers over 10 weeks and in doing so, raised money for local charities, artists, freelancers and venues. 

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Andy Burnham and Sacha Lord outside the Clarence

Supporting and carving out careers in Events and Hospitality.

Sacha Lord appointed JMW Solicitors in January of 2023 to start the process of forming The Sacha Lord Foundation.

Headed up by his wife, Demi, the Foundation will support young people from Greater Manchester, who like Sacha, did not or could not go down the conventional education route.

The Foundation will be focused on supporting and carving out careers in the Events or Hospitality sector. Charity Number: 1204808. It launches Spring 2024. More information coming soon…

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latest news and press insights

With exclusive insight into the economic challenges of today’s nightlife sector and urban regeneration, Sacha provides unique insight into how businesses must adapt to thrive in our ever changing economy.