Sacha Lord is Night Time Economy Adviser for Greater Manchester, Co-Founder of Parklife festival and Co-Founder of The Warehouse Project.
Growing up in Altrincham, Greater Manchester, Sacha left Manchester Grammar School with two Us and an E at A-level. Two decades later, he has founded multiple businesses and directly advises Andy Burnham, Mayor of Greater Manchester.
In his role as Greater Manchester’s first ever Night Time Economy Adviser, Sacha works with Burnham and the Greater Manchester Combined Authority (GMCA) consulting on all issues relating to the night-time economy, providing a voice for workers, operators and the industry as a whole. To date, Sacha has announced a raft of recommendations to improve safety, transport and cultural diversity in the region, including the development of night-time transport links.
In addition and as a defining part of the Manchester music scene, Sacha has co-founded some of the biggest and best music events in Europe including The Warehouse Project and the UK’s largest metropolitan festival, Parklife, which has hosted some of the biggest names in music, including Snoop Dogg, Liam Gallagher and Skepta.
Today, Sacha’s music ventures bring a combined annual £20.9million into Greater Manchester’s local economy. Each year, Parklife raises over £100k for the Parklife Community Foundation, which is distributed to help local causes.
Today, Sacha’s music ventures bring a combined annual £20.9million into Greater Manchester’s local economy
Events & Commentary
Sacha is an experienced media commentator, panelist and speaker. With exclusive insight into the economic challenges of today’s nightlife sector and urban regeneration, Sacha provides unique insight into how businesses must adapt to thrive.
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