An outspoken voice for the hospitality and cultural sectors, Sacha Lord is one of the UK’s most well-known night time economy experts. 

Starting his career in music at the legendary Hacienda and moving on to own one of the most renowned nightclubs in Manchester, Sankey’s Soap, Sacha went on to co-create Parklife (Europe’s largest metropolitan festival) and The Warehouse Project - once the largest nightclub in the world.

Appointed as Greater Manchester’s Night Time Economy Adviser in 2018 by Mayor Andy Burnham, Sacha helped the city earn recognition as the UK’s night-time capital and rank 8th globally for nightlife. His work led to key improvements in safety, transport, and cultural diversity, including 24-hour night buses.

After seven years in the role, in 2025, Sacha stepped down to concentrate on his role as Chair of the Night Time Industries Association (NTIA) to adopt a broader, national voice for hospitality.

In April 2024, Sacha Lord released his inaugural biography, Tales From the Dancefloor, recounting key moments from his career, which became a Sunday Times Best Seller upon publication.

A respected figure across music, entertainment, hospitality and politics, Sacha has appeared on BBC Question Time, BBC Politics Live, LBC, Sky News, Good Morning Britain and ITV News among others.