Sacha Lord sent a powerful message to Rishi Sunak during the Conservative Party Conference, taking a stance against his treatment of Freelancers during the pandemic.
Sacha Lord took out the largest digital screen in Manchester city centre, which played directly above the Conservative Party Conference in October 2023.
Explaining the decision, Sacha said:
"During the pandemic, we witnessed the complete and utter decimation of the events industry. Freelancers were left with no financial support whatsoever.
I witnessed families break up, marriages dissolve, houses repossessed and I also know of two people who took their own lives.
There were in total 3.8 million self-employed people who were left to fend for themselves and at the time, none of us could work out why the Chancellor was doing this.
But now we know. When told on camera that "there are 3 million votes and if you don't sort the gaps in support they will not vote Conservative at the next general election" he simply replied, "as it turned out, lots of them probably were not Conservative in the first place."
Rishi Sunak left 3.8 million people out to dry because he didn't believe they would vote Conservative.
He put politics before lives.
So if you were one of those people who were excluded or had your lives ruined, this billboard is for you.
This must never, ever happen again."
Sacha Lord unveiled his 5 Point Plan to save Hospitality at the Labour Party Conference on October 8th.
The Charity Commission has now registered The Sacha Lord Foundation as a Charity.
Tales From The Dance Floor...a book detailing 3 decades of untold stories throughout Sacha's career and Manchester Nightlife has been signed to Harper North/Harper Collins.
Following the news that Hatch, a Manchester city-centre food and drink hub, will be closing at the end of September 2023, before re-opening at the end of 2024 under new developers, Sacha Lord has offered jobs at The Warehouse Project to all employees affected by the closure.
Sacha Lord paid everyone’s food and drink bill at The Thirsty Korean on August 20th.
In June 2023, the Government announced that they would be doing a U-turn on their back-of-house drugs testing policy just 48 hours before the beginning of Parklife weekend.
Sacha requested an extension of the four week notice period given to vendors ahead of the venue’s closure at the end of September 2023.